Our products



Digital Nuance Analysis is at the core of our suite of tools.
DNA scientifically identifies sound patterns to predict the potential success of new and undiscovered original songs.

digital nuance analysis

The Hitlab Music Digital Nuance Analysis (DNA) tool is a patented technology that can predict the success potential of new unknown song. How Does it Work? The human brain is wired in a certain way, to appreciate certain sound patterns classified as musical attributes. Each genre of music has songs that have succeeded and failed in the past. Essentially, DNA uses this historical database of millions of successful and unsuccessful songs to identify the common sound patterns present in the successful songs of each genre. This is applied to all genres of music and based on the top 100 billboard hits of the past 10 years.

The DNA tool can be used to filter through millions of songs (at the same time) and find the ones with the most likeability potential for the identified target market. DNA can also be used as a guide for Music production or an artificially intelligent recommendation engine. DNA is the perfect tool for Artists, Producers and Record Labels.

How does it work?

Song & music catalogues.

Proprietary algorithms.

Big data analysis against peer group.

Machine learning.

Assess hit potential

Find target market

Scientifically tailor playlists

digital emerging artist showcase

The Digital Emerging Artist Showcase (DEAS) is the world’s first fully digital global emerging artist showcase, offering independent artists the opportunity to sign a contract with a professional music label, to get broadcasted on radio stations, and to be streamed on major streaming platforms.

one tool to discover and sign talent

Unsigned artist uploads original song.

Song is scored for hit potential.

Top scoring artists signed to master recording & publishing deal.

Content monetized through airplay, social media, DSP’s & physical sales.

the first international digital showcase for emerging artists.

get rated by hitlab’s dna technology.

top rated artists will have the ability to sign a recording contract and perform live.


engaging fans through music

CAN-U-SING is a mobile application that features the world’s most advanced vocal scoring technology.
CAN-U-SING is uses to automatically filter the best covers.

what is can-u-sing

Can-U-Sing is a mobile application whereby a user sings into their mobile phone over an instrumental backing track. Using Hitlab’s patent pending advanced vocal analysis technology Can-U-Sing scores the performance by comparing the user’s recording to the original vocals of the song. The innovative technology used in Can-U-Sing makes it a fantastic audition tool for singing competitions, eliminating the need for costly physical auditions.

How does it work?

Chose a song.

Karaoke for professional & emerging singers.

Proprietary algorithms.

Extracts 26 vocal attributes.

Gamified mobile app interface.

share your passion

engage the world

showcase your talent

powered by hitlab


share your passion

engage the world

showcase your talent